Bushnell University has announced an agreement with Influxer to become an official partner of Beacon Athletics in the name, image and likeness merchandise space.
Athletic Director Corey Anderson said, "We are excited to announce this new partnership with Influxer, which gives us the platform for our student-athletes to promote themselves in this day of NIL in collegiate athletics! With an established relationship between Influxer and the NAIA already in place, this provides us the professional confidence, that we are providing our student-athletes with a safe and trusted arena for them to explore their NIL opportunities.
Influxer was founded in Dallas, Texas in 2022 with the goal of connecting student-athletes to the resources they needed to thrive in the NIL market. The company works with more than 500 universities around the country, offering student-athletes the chance to sell personalized merchandise with their school's officially licensed branding.
In addition to creating a personal store space for each student-athlete, Influxer is also committed to providing student-athletes with the education required to succeed in this new environment. Influxer staff are available for free one-on-one coaching on a variety of topics from social media marketing to taxes to reading contracts. The company also offers paid internships to student-athletes on most of their partner campuses to assist in marketing, graphic design, business and other facets of the company.
"Influxer is excited about this partnership with the Beacons to bring a great NIL opportunity that benefits everyone," said Influxer Vice President Keith Miller. "Corey Anderson and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
Once a Bushnell student-athlete has opted into the store, Beacon fans will be able find the new apparel at the official website as well as the student's own personalized site. All designs are approved by the university and are available in every student-athlete's own store in the same sport. The merchandise list includes hats, shirts, sweatshirts, jerseys, tumblers and more, with new designs and products being rolled out throughout the year.
Visit Bushnell's NIL Merch Shop